Emobility | Mobility as a Service? 

Pubblicato il: 05 May 2022


Connectivity Auto

More and more in the sector we talk about "Mobility as a Service" (MaaS). If before the car was considered a good to own, more and more new generations perceive mobility as a service. From this point of view, end customer expectations also change and digitalization and connectivity play an important role in meeting the new customer journey. Most people are willing to provide their navigation and mobility data for a better service. As you can guess, the change is being driven by car manufacturers. Themself are moving to offer improvements on many fronts: implemented navigation services, cyber-insurance, integrated parking solutions, alerts for predictive maintenance with a consequent reduction for the parent companies of the costs related to guarantees, driving tips, gamified and social driving experience, car sharing interactions, selling services on board, more effective systems against theft, faster assistance in case of breakages or emergencies. The evolution of the landscape in terms of connectivity are multiple and certainly will change the way we perceive the car.

Autonomous driving

There is a lot of talk about autonomous driving or self-driving cars. The first steps in this field date back to the fifties but only today can we speak of a tangible reality that will affect the mobility of the future. An automated driving system can be defined as autonomous if it is able to support all functions independently and self-sufficiently. If there is any form of communication and/or cooperation with external entities then it is considered as a collaborative or semi-autonomous guide. The SAE (Society of Automotive Engineers) has created a classification, the J3016 to classify driving automation in 6 levels. But how much longer will it take to see concrete cases? The first trials are already underway. Waymo, a company of the US group Alphabet, since 2016 on dedicated segments in California is testing models of driverless vehicles. The employees of the sector assume a company in which the Robotaxi are a reality acquired around 2035, however, the first stages of experimentation were already lagging behind the predictions of seeing a first generation of Robotaxi plough the streets of the urban suburbs between 2020-2022. On the other hand, the implications of infrastructure endowment and legal liability that a driver-free drive inevitably raises are rather complex.

Shared Mobility 

The world of shared mobility is closely linked to the concept of digitisation and mobility as a service. But even here we are not talking about a unique business model, but a series of new opportunities that are approaching the market. Especially in large cities there is a progressive discouragement through local policies regarding the possession of a private vehicle. In this scenario, public transport will become increasingly important if it can be integrated and connected, there will always be car rental services, which in the future could be shared. In the world of e-hailing, or of booking means through the network "licensed" taxis will collide with the new forms, however still opposed in certain parts of the world of transport such as Uber, Grab, Lyft and Careem that have cheap car sharing services see for example UberX and UberPool versions. There are of course also car sharing services and carpooling peer-to-peer or between private individuals although objectively less successful. Shared mobility evolves not only for the car world, but also for the urban micro-mobility of bikes or scooters.

Understandably, the Covid-19 pandemic has redefined end-user priorities leading to a temporary setback in shared mobility. The risk of infection, first felt as a driver of little account in the choice of transport method, is now splashed at the top of the ranking. To compensate, so-called micro- mobility phenomena have been born, which are considered safer today, namely the use of bikes and scooters. However, it is expected that the pandemic will not stop the evolution of this gill.

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