Like blood, even engine oils need specific analysis. You learn a lot about the mechanic part as well, may it be a tractor's or a racing car's part alike. "Silicon is also dust" - explains Aldo, President and CEO of Pakelo Lubricants - "you have to recognize it and if you find some in the oil it means that your filtering system is not working well. It's like having high triglycerides! But again, you might get copper, iron or lead and the problem would be different. Only through analysis you can find a proper solution." Aldo, like his brother Rino and his cousin Alberto (with which he exchanges the President role every 3 years) started very early working in the lubricant factory to understand how the production works. This is a philosophy that rewards only those of the family that really deserve it. "A fourth generation is getting ready, but it will enter the company like you would enter a gear: only if it will be and when it will be due time. It is a matter of responsibility towards the employees working here that we consider as part of the family." 

Aldo likes beautiful things and traveling. His natural attitude led him to manage the Foreign Sales of the brand and the relations with high-profile Italian customers in Motorsport. In less than 20 years the company shed its skin, evolving from a local market to a European one to a global one. "Employees of our customers played an important role because when they eventually change workplace they use to bring us with them. This led us to work with a lot of well-known OEMs." How Pakelo started working in the racing world is sort of a confidential story. "In the 1980s there were many engine oil brands. But there was no one (not even big majors) eager to create tailor made lubricants for niches. And no one could do it as fast as we did. This was one of our aces in the hole." - explains Aldo. But it took a lot of pride and bravery as well. "We prepared a transmission oil sample for a famous Motorsport brand. They were enthusiastic since they gained a few horsepowers immediately! At the time there was room for big improvements, today it is not that easy. However, they asked us to give the sample to their oil supplier for analysis. But we decided to refuse to protect our know-how, risking to loose the customer. Long story short they started buying the product from us. And we've been working together ever since." The rest is history.