Antonio Maccarrone
The floor to 
Pakelo Sales Manager 

Read time: 2 min
Published: 20 October 2021

Selling oils for Pakelo for 36 years? Yes, I did it. 

Antonio has been working for Pakelo for exactly 36 years. He is Pakelo Sales Manager for the Italian market. Although he isn't part of the Polacco founder family, but he shares their same DNA: his professional selling style, technical but friendly at the same time built the model for all Pakelo sales agents. 

He is somehow the historic memory of the company, the bridge generation missing in Polacco family. Today he manages a numerous team formed by agents, executives, and dealers. With charisma and a good dose of irony he spreads the spirit of the company: "Honesty and competence first. And consistency on commitment." A picture that shows the best image of that fabric of little and middle successful enterprises in Veneto region in Italy, able to speak with the big players of the market as well as the little ones.

“The secret is to remain yourself, always - explains Antonio - and to aim for quality. Sometimes you hear that good salesman can sell everything: that's not true. You need to know very well what you are selling, to have credibility on the market."

Tireless professionals. That’s what Pakelo men and women are. Engaged to research, to produce, to sell, in a line oiled by values like respect, trust and sharing knowledge. "Ours is a real teamwork, among different sectors. For this reason, people turnover is very low: who works here, doesn't want to go away." Senior owner Elio Polacco keeps on coming to work and employees and management still pay him due respect. The third generation formed by his son and nephews (Alberto, Aldo and Rino) adopted a more managerial, informal, approach to leadership, undeniable sign of the evolution of the company. "At the beginning everyone oversaw everything. Now everyone is specialized and well-focused in his/her role, which is essential in a dynamic market - fast and brutal sometimes - in which hesitation equals to losing chances". As a professional elastic to change, our Antonio can bring flexibility in relationships with customers and collaborators. The prize? A double-figure turnover growth although general difficulties related to the pandemic situation.  

"We have always been strong in offering the most up-to-date products on the market, anticipating the trends thanks to our research work", comments Antonio, who has made the concept of tailor-made a relational style besides a commercial goal. This helped the company in difficult moments, for instance when one of the core markets, the earthmoving machinery market, experienced a setback: "In 2008 companies operating in the construction sector faced a 80% breakdownIf we exclude a small decline at the beginningthe company kept on growing because we’ve always won new customers and diversified the business. Today, the new frontier to win the trust of the markets, in addition to continuous scientific effort, is getting the highest possible certifications ensuring the quality of the production process. The work of Antonio and his team is to offer the best product to the clients combining all technical-commercial needs.

 It’s not by chance that his motto, taken from the agricultural world (or maybe not) is "Full Speed Ahead!" and when he says it you can only follow.

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